Bruce is a founder and serves on the Board of Directors of Camp Boggy Creek, a Division of The Hole in the Wall Camps founded by Paul Newman. The biggest fundraising event that benefits the Camp is his very own “Ride for Children”. This charity motorcycle ride starts at Destination Daytona in Ormond Beach and takes you on a scenic route to Camp Boggy Creek. Bruce made a commitment to raise $1,000,000.00 in ten years for the Camp and after the 10th Annual Ride was over, proceeds totaled $1,800,000.00 for the kids!! Every year the Ride attracts more riders and the kids at Camp Boggy Creek really enjoy the event. The 12th Annual Daytona Harley-Davidson Ride for Children will be held October 15, 2006. Total funds raised to date total over $2,000,000.00.Bruce also serves on the Board of Directors for Boys & Girls Clubs of Volusia/Flagler Counties. His involvement has led to the creation of naming rights to specific B & G Club locations. The Boys & Girls Club unit located in Holly Hill has been named “The Rossmeyer Family Unit” after Bruce committed $100,000.00 to the Club. He is actively seeking other corporate commitments from area businesses for naming rights to other clubs located in Volusia/Flagler counties.
Bruce has been a major player in the fundraising efforts for the Joe DiMaggio Children’s Hospital as well. The Ft. Lauderdale Toys in the Sun Run is held the first part of December every year and benefits the hospital. This 25 mile Toy Run attracts over 30,000 bikers that parade down I-95 to I-595 out to Markum Park. Broward County completely closes these major highways down for the police escorted ride to the park. Once arriving at the park, there are rows of vendors, eateries and major bands performing during the biggest one-day bike event in Florida. The Joe DiMaggio Children’s Hospital also named a family sleeping room at the Visitors Clubhouse in “Bruce Rossmeyer’s” honor for his continuing efforts to help the children.
Bruce also serves on the Board of Directors of the Boys & Girls Clubs of Broward County. His main bike related involvement includes: Co-Creator and Sponsor of the VQ Bikers Ball held during Bike Week in Daytona and Committee Chair and Title Sponsor of the Bikers Bash held the weekend of the Ft. Lauderdale Toys in the Sun Run. These events have generated over $2,000,000.00 since their inception benefiting the Boys and Girls Clubs.
The Bikers Ball is one of the premier biking events held in the United States. Each year during Bike Week in Daytona the participants are treated to police escorted rides, lavish dinners, charity auctions and the prestigious ViQe awards ceremony.
The Bikers Bash is another big event for the South Florida area. This three-day event is again police escorted and takes you to a sponsoring restaurant on Friday night, along Millionaire’s Mile in Hillsborough Beach Saturday for lunch and on to the Seminole Hard Rock Hotel & Casino in Hollywood Saturday night for a dinner and auction. This VIP group finishes off the weekend by leading the 30,000 riders of the Toys in the Sun Run to Markum Park.
As a communitarian and benefactor, some of the many charities Mr. Rossmeyer is also involved with include:
- Supporting Jim Moran, owner of Southeast Toyota, in one of Mr. Moran’s leading fundraising events, as a tournament leader sponsor of the “Jim Moran Classic” – with the donation of two Harley Davidson motorcycles. This event supports “The Youth Automotive Training Center”;
- “Petals & Palettes” fundraising auction benefiting the Ormond Art Museum;
- “Easter Seals”;
- “Serenity House”, treatment for drug and alcohol dependency;
- The “Orlando Magic Youth Foundation”. Mr. Rossmeyer is a supporter of the “Black Tie & Tennies” Gala, which is the major fundraiser for the foundation to aid disadvantaged youth. In fact, Mr. Rossmeyer’s involvement has been so appreciated by Richard DeVos, the owner of the Orlando Magic, that the team honored him by rewarding him a jersey with his own name and “number” that was retired.
- The “Darrel Armstrong Foundation” supporting premature babies;
- Mr. Rossmeyer has been a major sponsor of the “Kyle Petty Ride Across America”
which begins in California and ends in North Carolina at the “Victory Junction Gang Camp”. This ride also benefits children’s hospitals they encounter on the trip.- A major sponsor of the “Brian Hill’s Drive for a Cure” to benefit the Cystic Fibrosis Foundation;
- A sponsor of the “Kay Hill Love Affair”, to benefit the Cystic Fibrosis Foundation;
- Serves on the Police Athletic League Board of Directors for the City of Daytona Beach.
- Leases the City of Daytona Beach their motorcycle police fleet for $1.00 per year per bike.
- On September 27, 2003, the University of Southern Mississippi honored Mr. Rossmeyer as the “Entrepreneur of the Year” in recognition of his many accomplishments. In addition, Mr. Rossmeyer had pledged $1,000,000.00 for a new School of Business Administration building at USM, his alma mater.
- During Bruce’s tenure as a Harley-Davidson dealer he has achieved the coveted Gold Bar & Shield Award from Harley-Davidson Motor Company (HDMC). This honor is awarded to only the top twenty-five dealerships in the United States. Daytona Harley-Davidson was ranked third among the elite twenty-five in 2001.
Bruce’s empire of Harley-Davidson dealerships has achieved some astounding accomplishments with HDMC. They include: number #1 in new bike sales, number #1 in used bike sales, number #1 in Parts & Accessories sales and number #1 in Motorclothes sales in the country. His dealerships financed over $62,000,000.00 in motorcycle purchases with Harley-Davidson Financial Services (HDFS) in 2004 alone and that equates to over 4,500 motorcycles being sold. Quite impressive!
Bruce also served on the HDFS Dealer Advisory Council from 1995 – 2002.
Today motorcyclists are the biggest group of people raising money for charities and non-profit organizations. Everywhere you look, bikers gather to generate funds for those less fortunate. Nothing does more to generate excitement than the raffle or auction of a shiny new Harley-Davidson.
Harley-Davidson Motor Company celebrated its 100th anniversary In September 2003. You can’t name too many companies that have been in business for 100 years and survived all the economic difficulties. This says quite a bit about the popularity and strength of motorcycles and Harley-Davidson.
Bruce is married with five children and seven grandchildren. His wife Sandy has been instrumental in the achievement of his business success. Bruce’s greatest pleasure has been making this a “family” business. Sandy and their 5 children, Mandy, Wendy, Randy, Will & Shelly, have been involved in the operation of the business since the beginning and share his enthusiasm for its continued success.